There are all kinds of interesting strategies for learning about search engine optimization. While I credit myself with having a sophisticated knowledge of certain aspects of SEO, I am also aware that there is always something new to learn, and someone else who probably already knows it.
Learning From Your Competitors
One of the most sophisticated search engine optimization companies in Vancouver , is 6s Marketing. With the importance of site architecture becoming increasingly relevant to SERPs, I recently turned to their site in order to learn what kinds of things a first-class search marketing company was doing to optimize their own site’s architecture. If there’s any single group who knows more than anyone else in this city about SEO, it is almost certainly them. Analyzing the websites of your competitors can yield a wealth of information. While the techniques and tricks they use in order to optimize their sites may not always be apparent at first, a careful investigation will often yield valuable information; you just have to know what you’re looking for. In this case, I was curious to see what kind of internal linking techniques a top internet marketing company was using in order to keep their site optimized for search. Particularly, whether they were still funneling PR juice strategically from one page to another.
The rel = “no follow” Relation
I’ve known about the concept of link sculpting for a while, but since Matt Cutts recently announced that Google would no longer be weighing ‘nofollow’ links with the same importance, I had assumed it would slowly become an outdated strategy. My philosophy on things like this is simple; if a Google-authorized consultant is willing to use a particular technique, it’s good enough for the rest of us to use too. When looking to the 6s Marketing site, this is one of the first things I began to look for.